Night World : Dark Angel Chapter 7

Gillian felt triumph, wild excitement-and something deeper. An emotion she couldn't describe because there weren't any ordinary words for it. David was looking at her, and it was almost as if she could see through his dark eyes. As if she could see inside him†¦ see the way things looked to him†¦ What she felt was a little like discovery and a little like deja vu and a little like waking up and suddenly realizing it's Christmas. Or like being a kid lost in a strange place, cold and bewildered, and then suddenly hearing your mother's voice. But it really wasn't like any of those things; it was more. Unexpected welcome†¦ strange recognition†¦ the shock of belonging†¦ She couldn't quite put it all together, because there was nothing like it in her experience. She'd never heard of anything like this. But she had the feeling that when David kissed her, she'd figure it all out and it would be the revelation of her life. It was going to happen-now. He was moving clser to her, not fast, but as if slowly compelled by something he couldn't control. Gillian had to look down, but she didn't move back or turn her face away. He was close enough now that she could hear his breath and feel him. Her eyes shut of their own accord. She waited to feel the touch of warmth on her lips†¦ And then something in her mind stirred. A tiny whisper, so far back that she could barely hear it, and she couldn't tell where it came from. Tanya. The shock went through Gillian like ice on bare skin. Part of her tried to ignore it, but she was already pulling away, putting a hand up, turning to stare at the window. Not out the window. It was too steamed up now to see anything outside. They were in their own cocoon of whiteness. Gillian said, â€Å"I can't. I mean, not like this. I mean-it isn't fair, because you already-and you haven't †¦ I mean†¦ Tanya.† â€Å"I know.† David sounded as if he'd been hit with ice on bare skin, or as if he'd come up from deep water and was looking around dazedly. â€Å"I mean, you're right. I don't know what I was†¦ It just-it was like I forgot†¦ Look, I'm sure that sounds stupid. You don't believe me.† â€Å"I do believe you.† At least he sounded as incoherent as she did. He wouldn't think she was a total fool; her facade wasn't broken. â€Å"I'm not that kind of guy. I mean, it looks like I am, right here, it looks exactly like I am. But I'm not. I mean I never-I'm not like Bruce Faber. I don't do that. I made a promise to Tanya and †¦Ã¢â‚¬  Oh, God, Gillian thought. And then a sort of inward scream: (Help!) (I was wondering when you'd remember me.) (He made her a promise!) (I'm sure he did. They've been going together a while.) (But that's terrible!) (No, it's admirable. What a guy. Now say you've got to get to school.) (I can't. I can't think. How are we going to-) (School first.) Dully, Gillian said, â€Å"I guess we'd better get moving.† â€Å"Yeah.† There was a pause, and then David put the car in gear. They drove in silence, and Gillian sank deeper and deeper into depression. She'd thought it would be so easy-just show David her new self and everything would fall into place. But it wasn't like that. He couldn't just dump Tanya. (Don't worry about it, kid. I have a cunning plan.) (But what?) (I'll tell you when it's time.) (Angel-are you mad at me? Because I forgot about you?) (Of course not. I'm here to arrange things so you can forget me.) (Then-because I forgot about Tanya for a while? I don't want to do anything that's wrong†¦) (I'm not mad! Heads up. You're there.) Gillian couldn't push away the feeling that he was mad, though. Or at least surprised. As if something unexpected had happened. But she didn't have time to dwell on it. She had to get out of David's car and gather herself and face the high school. â€Å"I guess-I'll see you later,† David said as she reached for the door handle. His voice made it a question. â€Å"Yeah. Later,† Gillian said. She didn't have the energy for anything more. She glanced back- once-to see him staring at the steering wheel. She could see people staring at her as she walked to the school building. It was a new sensation and it gave her a spasm of anxiety. Were they laughing at her? Did she look silly, was she walking wrong somehow? (Just breathe and walk.) Angel's voice sounded amused. (Breathe-walk-head up-breathe†¦) Gillian somehow got through halls and up stairs to her U.S. history class without meeting another student's eyes once. There, arriving just as the bell rang, she realized she had a problem. Her history textbook, along with all her notes, was floating somewhere down toward West Virginia. With relief, she caught Amy's eye and headed toward the back of the classroom. â€Å"Can I share your book? My whole backpack went in the creek.† She was a little afraid Amy might be miffed or jealous at the way she'd run off with David, but Amy didn't seem to be either. She seemed more-awed-as if Gillian were some force like a tornado that you might fear, but that you couldn't get mad at. â€Å"Sure.† Amy waited until Gillian had scooted her desk closer, then whispered, â€Å"How come it took you so long to get to school? What were you and David doing?† Gillian rummaged for a pen. â€Å"How do you know we weren't picking up Tanya?† â€Å"Because Tanya was here at school looking for David.† Gillian's heart flip-flopped. She pretended to be very interested in history. But she gradually noticed that some of the other students were looking at her. Especially the boys. It was the sort of look she'd never imagined getting from a boy. But these were all juniors, and none of them was in the really popular clique. All that would change in Gillian's next class, biology. Half a dozen of the most popular kids would be there. David would be there-and Tanya. Gillian felt, with a sudden chill, that she might not really care anymore. What did it matter what other people thought of her if she couldn't have David? But she had a fundamental faith in Angel. Somehow things had to work out-if she just stayed calm and played her part. When the bell rang, she hurried away from Amy's questioning eyes and into the bathroom. She needed a moment to herself. (Do something to your lipstick. It seems to have gone away somehow.) Angel sounded as puzzled as any human boy. Gillian fixed the lipstick. She ran a comb through her hair. She was somewhat reassured by the sight of herself in the mirror. The girl there wasn't Gillian at all, but a slender, insubstantial femme fatale sheathed like a dagger in black. The girl's hair was silky, the palest of all possible golds. Her violet eyes were subtly shadowed so they looked mysterious, haunting. Her mouth was soft, red, and full: perfect, like the mouth of a model in a lipstick commercial. Against the stark black of her clothing, her skin had the slightly translucent look of apple blossoms. She's beautiful, Gillian thought. And then to Angel: (I mean, I am. But I need †¦ a Look, don't you think? An expression for when people are staring at me. Like, am I Bored or Slightly Amused or Aloof or Completely Oblivious or what?) (How about Thoughtful? As if you've got your own inner world to pay attention to. It's true, you know. You do.) Gillian was pleased. Thoughtful, absorbed in herself, listening to the music of the spheres-or the music of Angel's voice. She could do that. She settled the canvas bag on her shoulder and started toward her locker. (Uh, where are you going?) (To get my biology book. I still have that.) (No, you don't.) Gillian maintained her Thoughtful expression, while noting that heads turned as she walked down the hall. (Yes, I do.) (No, you don't. Due to circumstances entirely beyond your control, you lost your biology book and all your notes. You need to sit with somebody else and share his.) Gillian blinked. (I-oh. Oh, yeah, you're right. I lost my biology book.) The door of the biology lab loomed like the gate to hell, and Gillian had trouble keeping Thoughtful pinned to her face. But she managed to walk through it and into the quiet buzz that was a class before a bell was about to ring. (Okay, kid. Go up front and tell Mr. Wizard you need a new book. He'll take care of the rest.) Gillian did as Angel said. As she stood beside Mr. Leveret and told her story she sensed a new quietness in the classroom behind her. She didn't look back and she didn't raise her voice. By the time she was done, Mr. Leveret's pouchy, pleasantly ugly face had gone from a startled â€Å"Who are you?† expression (he had to look in the class register to make sure of her name) to one of pained sympathy. â€Å"I've got an extra textbook,† he said. â€Å"And some outlines of my lectures on transparencies. But as for notes-â€Å" He turned to the class at large. â€Å"Okay, people. Jill-uh, Gillian-needs a little help. She needs somebody who's willing to share their notes, maybe xerox them-â€Å" Before he could finish his sentence, hands went up all over the room. Somehow that brought everything into focus for Gillian. She was standing in front of a classroom with everyone staring at her-that in itself would have been enough to terrify her in the old days. And sitting there in front was David, wearing an unreadable expression, and Tanya, looking rigidly shocked. And other people who'd never looked directly at her before, and who were now waving their hands enthusiastically. All boys. She recognized Bruce Faber, who she'd always thought of as Bruce the Athlete, with his tawny hair and his blue-gray eyes and his tall football build. Normally he looked as if he were acknowledging the applause of a crowd. Just now he looked as if he were graciously extending an invitation to Gillian. And Macon Kingsley, who she called Macon the Wallet because he was so rich. His hair was brown and styled, his eyes hooded, and there was something cruel to the sensual droop of his mouth. But he wore a Rolex and had a new sports car and right now he was looking at Gillian as if he'd pay a lot of money for her. And Cory Zablinski-who was Cory the Party Guy because he constantly seemed to be arranging, going to, or just recovering from parties. Cory was wiry and hyper, with foxy brown hair and darting fox-colored eyes. He had more personality than looks, but he was always in the middle of things, and at this moment he was waving madly at Gillian. Even Amy's new boyfriend Eugene, who didn't have looks or personality in Gillian's opinion, was wiggling his fingers eagerly. David had his hand up, too, despite Tanya's cold expression. He looked polite and stubborn. Gillian wondered if he'd told Tanya he was just trying to help a poor junior out. (Pick†¦ Macon.) The ghostly voice in Gillian's ear was thoughtful. (Macon? I thought maybe Cory.) She couldn't pick David, of course, not with Tanya looking daggers at her. And she felt uncomfortable about picking Bruce for the same reason-his girlfriend Amanda Spengler was sitting right beside him. Cory was friendly and, well, accessible. Macon, on the other hand, was vaguely creepy. This time the voice in her head was patient. (Have I ever steered you wrong? Macon.) (Cory's the one who always knows about parties†¦) But Gillian was already moving toward Macon. The most important thing in life, she was discovering quickly, was to trust Angel absolutely. â€Å"Thanks,† she said softly to Macon as she perched on an empty stool behind him. She repeated after Angel: â€Å"I'll bet you take good notes. You seem like a good observer.† Macon the Wallet barely inclined his head. She noticed that his hooded eyes were moss green, an unusual, almost disturbing color. But he was nice to her all period. He promised to have his father's secretary photocopy the thick sheaf of biology notes in his spiral-bound notebook. He lent her a highlighter. And he kept looking at her as if she were some interesting piece of art. That wasn't all. Cory the Party Guy dropped a ball of paper on the lab table as he walked past to get rid of his gum in the trash can. When Gillian unfolded it she found a Hershey's kiss and a questionnaire: R U new? Do U like music? What's yr phone #? And Bruce the Athlete tried to catch her eye whenever she glanced in his direction. A warm and heady glow was starting somewhere inside Gillian. But the most amazing part was yet to come. Mr. Leveret, pacing in the front, asked for somebody to review the five kingdoms used to categorize living things. (Raise your hand, kid.) (But I don't remember-) (Trust me.) Gillian's hand went up. The warm feeling had changed to a sense of dread. She never answered questions in class. She almost hoped Mr. Leveret wouldn't see her, but he spotted her right away and nodded. â€Å"Gillian?† (Now just say after me†¦) The soft voice in her head went on. â€Å"Okay, the five classes would be, from most advanced to most primitive, Animalia, Plantae, Fungi, Protista†¦ and Eugene.† Gillian ticked them off on her fingers and glanced sideways at Eugene as she finished. (But that's not nice. I mean-) She never got to what she meant. The entire class was roaring with laughter. Even Mr. Leveret rolled his eyes at the ceiling and shook his head tolerantly. They thought she was hysterical. Witty. One of those types who could break up a whole classroom. (But Eugene-) (Look at him.) Eugene was blushing pink, ducking his head. Grinning. He didn't look embarrassed or hurt; he actually looked pleased at the attention. It's still wrong, a tiny voice that wasn't Angel's seemed to whisper. But it was drowned out by the laughter and the rising warmth inside Gillian. She'd never felt so accepted, so included. She had the feeling that now people would laugh whenever she said something even marginally funny. Because they wanted to laugh; they wanted to be pleased by her-and to please her. (Rule One, dragonfly. A beautiful girl can tease any guy and make him like it. No matter what the joke is. Am I right or am I right?) (Angel, you're always right.) She meant it with all her heart. She had never imagined that guardian angels could be like this, but she was glad beyond words that they were and that she had one on her side. At break the miracles continued. Instead of hurrying out the door as she normally did, she found herself walking slowly and lingering in the hall. She couldn't help it, both Macon and Cory were in front of her, talking to her. â€Å"I can have the notes ready for you this weekend,† Macon the Wallet was saying. â€Å"Maybe I should drop them by your house.† His heavy-lidded eyes seemed to bore into her and the sensual droop to his mouth became more pronounced. â€Å"No, I've got a better idea,† Cory was saying, almost dancing around the two of them. â€Å"Mac, m'man, don't you think it's about time you had another party? I mean, it's been weeks, and you've got that big house†¦ How about Saturday, and I'll round up a keg and we can all get to know Jill better.† He gestured expansively. â€Å"Good idea,† Bruce the Athlete said cheerfully from behind Gillian. â€Å"I'm free Saturday. What about you-Jill?† He draped a casual arm around her shoulder. â€Å"Ask me Friday,† Gillian said with a smile, repeating the whispered words in her mind. She shrugged off the arm on her own volition. Bruce belonged to Amanda. A party for me, Gillian thought dazedly. All she'd wanted was to get invited to a party given by these kids-she'd never imagined being the focus of one. She felt a stinging in her nose and eyes and a sort of desperation in her stomach. Things were happening almost too fast. Other people were gathering around curiously. Incredibly, she was at the center of a crowd and everyone seemed to be either talking to her or about her. â€Å"Hey, are you new?† â€Å"That's Gillian Lennox. She's been here for years.† â€Å"I never saw her before.† â€Å"You just never noticed her before,† â€Å"Hey, Jill, how come you lost your biology book?† â€Å"Didn't you hear? She fell in a creek trying to save some kid. Almost drowned.† â€Å"I heard David Blackburn pulled her out and had to give her artificial respiration.† â€Å"1 heard they were parked on Hillcrest Road this morning.† It was intoxicating, exhilarating. And it wasn't just guys who were gathered around her. She would have thought that the girls would be jealous, spiteful, that they'd glare at her or even all walk away from her in one mass snub. But there was Kimberlee Cherry, Kim the Gymnast, the bubbly, sparkly little dynamo with her sun-blond curls and her baby-blue eyes. She was laughing and chattering. And there was Steffi Lockhart the Singer, with her cafe au lait skin and her soulful amber eyes, waving an expressive hand and beaming. Even Amanda the Cheerleader, Bruce Faber's girlfriend, was in the group. She was flashing her healthy, wide smile and tossing her shiny brown hair, her fresh face glowing. Gillian understood suddenly. The girls couldn't hate her, or couldn't show it if they did. Because Gillian had status, the instant and unassailable status that came from being beautiful and having guys fall all over themselves for her. She was a rising star, a force, a power to be reckoned with. And any girl who snubbed her was risking a nick in her own popularity if Gillian should decide to retaliate. They were afraid not to be nice to her. It was dizzying, all right. Gillian felt as beautiful as an angel and as dangerous as a serpent. She was riding on waves of energy and adulation. But then she saw something that made her feel as if she had suddenly stepped off a cliff. Tanya had David by the arm and they were walking away down the hall.

How well does the opening section of London Tonight cater for your needs? Essay

For this piece of work I have decided to work on the news program ‘London Tonight’. It is broadcasted on ITV at 18:30 on a daily basis. It is shown at this time as it is after the BBC News which starts at 18:00. Once the commercials from the previous programme has finished the start of London Tonight is shown. This opening section is very important as it must grab the attention of the viewer to make them keep watching the show. They do this in numerous ways. They need to let their viewers no what their watching so the opening scenes are always the same, they have the same music and graphics and starts the show by saying the headlines. They begin with the main headlines followed by the sports headline. This is to let the viewer know what is about to be shown. It also needs to show who the news is aim towards. For example if it were aimed to children then the opening scene would be like that of ‘Newsround’ and the language used would not be of a high vocabulary and would be informal. London Tonight is aimed at adults and therefore it is more formal and serious than on Newsround. London Tonight show the opening scene very well as it kept me concentrating on the news and nothing else. The presenters on London Tonight are dressed formally as it is tailored towards adults and they must look smart. The news is presented quite seriously when it comes to serious matters but not so serious when the sports is shown. This may be as they want the audience to take the Main headlines seriously. They want the audience to relax more when showing the sport as it’s not as serious as the issues brought up in the main headlines. Everyone has different expectations from the news and therefore the news must be directed at a certain audience. This is done by what headlines is shown on the news programme. The main headline in London Tonight was on the Taliban and how they wanted American and British soldiers out of the country and were burning down schools and libraries.. This was a certain report I was interested in as it relates to me. This was not the only reason I carried on watching, the crew who had been filming had no protection at all and had even come across the Taliban who were armed. The Taliban were threatening to attack and soon enough the police had come. We can see from this report that it managed to grab the viewer’s attention in many ways. The film crew managed to capture a school which had been burnt down, at first you think this is the interesting part of the report, but then we see the Taliban rushing in firing their guns and then the police rushing in. This particular scene had some ‘action’ in which would have kept viewers fixed on the channel. To see this would have been a shock to the public and it is very rare to come across the Taliban especially while trying to film on a show. As this is a real life situation the audience is fixed to what is happening especially as there is mentioning of an attack on video footage. Once the video had been shown the presenters started to discuss the report and went into much depth of why the Taliban were doing what they did. They also showed a little bit about Saddam Hussains trial as there is a connection with the headline of the Taliban. Other news articles that were shown were those of the follow ups on a bank robbery which had occurred. This was the main headline a few days back and therefore were keeping the audience updated with the subject, this is another reason people would carry on watching. As they would have heard about this in the news recently they would like to be kept updated so showing this again would grab the attention of news watchers again. More headlines are shown and is then followed by the sport, this is part of the news I enjoy as I am a big sports fan. The sport for me was not as good as I thought it would have been. It showed about the rugby and football and also about the 2012 olympics campaign. Although it showed about the Champions League matches in the football it did not go into great depth about it and therefore didn’t get my attention as much and the 2012 campaign I felt was a little boring. This is because the 2012 olympics is going to be held in London and therefore they thought this would be good to show on the London Tonight. As the news doesn’t concentrate that much about sport this could be why I didn’t find it as interesting. Overall I think the news programme was quite a success. It had managed to get my attention from the start and keep me interested. The setting was quite good as it showed Big Ben in the background giving it the London feel. The presenters weren’t too serious but yet manage to get the news across to the audience in the right way. There were many camera angles as to which the news presenters were shown which didn’t make it boring always looking in one direction. The headlines reported were of good interest to a wide variety of audiences but I think it is aimed more at young adults as it seems quite active. It tailored the needs of the audience very well as it not only showed London news but world wide affairs too. The only problem with the news programme would be that serious sport fans would not get a very in depth report on the news but they will get the main sport headlines. So in conclusion a very well put together news programme.

Best college

After graduating high school there are a couple of ideas on what college I should attend for my career choice. It’s hard on choosing a college that could help me get where I need to go, and the limited transportation that there is to get where I need to go. Going to a community college would be so helpful to me for the extra credits that could help me get into Dudley Beauty College. green river or an even better community college would be helpful to me especially there courses for the credits that I would need to help me out on getting into Dudley. Dudley Beauty College of Washington, is a college for people who live, eat, and sleep about cosmetology. This school helps people to learn the basics on cutting, coloring, re-shaping, and styling hair. I have been cutting hair and dying hair for about 3 years. I started practicing on my hair then went to family and friends. Its also helpful that to watch this TV show called Sheer Genius. They showed you how to use your sheers correctly and explained how to re-shape. While watching this I would pick up some of the materials that I know that would help me in the long run. Then I would practice on me to see how it would turn out and if good enough use on other people. It’s so hard on picking up on how to re-shape or modeling the hair to see if it looks right or if the shape is at its fine point. There are only a few months before graduation to figure out on want community college to start out with and to get a part time job to help with me with my expenses. I need to look up my budget, and with the lack of transportation there is as well. I would need to look at what classes I would need to take in order to get the kind of credits I would need for My BIG Time College. This whole process for me is going to take so much of my time, effort, and money. I don’t care if it takes years on schooling for me to become this hair stylist; it’s my passion and something that I have always wanted to do and I would take this with me for a life experience. Cosmetology is my passion. Dudley Beauty College is one of the best colleges that I know of that will suite me well. There are a lot of good quality’s about Dudley, there academics, there course and there courses to help out the students to achieve our goals. Dudley is the best college for me. This college can really help me out to become this hair stylist that I desperately want to become and to show me the material that there is to be known about to help. Even if it takes years I think that it will be worth it to me. I want to show my family that you can make a living doing this and to also prove that I get to do something that I really enjoy instead doing something that I don’t enjoy. I don’t care what I need to do in order to get into this college just as long as I get in.

General Motor new weekly case study Example | Topics and Well Written Essays - 500 words

General Motor new weekly - Case Study Example Learning the operational environments of a business, including the weaknesses, strengths, threats and opportunities would enable investments into the sectors of production that are likely to help in the realization of business goals (Teece, 2010). In an attempt to understand the implication of proper management and challenges facing the operations of a large business cooperation, this paper is purposed to conduct analysis of a case study of the general electrics (G.E), which is part of the Major Appliance Business Group (MABG), a company specializing in household electronic implements. The analysis will focus on understanding the reasons for the success or failure of the business in relation to decisions undertaken by the management of the company. According to the case study, in 1970’s, MABG was a lead US kitchen appliance manufacturer specializing in products such as microwave ovens, refrigerators, ranges, home laundry appliances as well as dishwashers. The operations of the company were thus segregated into three major lines; applied research and engineering, manufacturing and marketing with a fourth smaller division of product management being a component of the three lines. In 1979, the company’s board of directors authorized an investment of $28 million in a project code-named Project C, a project initiated for the manufacture of dishwashers of materials with higher value that their predecessor. This was meant to improve the brands of the company as well as improve the company’s employment rate (Wheelwright, 1992). Despite the market shares exceeding 20%, the company’s management viewed its dishwasher business as a setback. The research conducted by the company indicated its dishwasher brands were just a medium quality owing to the material (steel coated with soft vinyl known as plastisol). Plastisol was susceptible to scratches thus exposing the steal. This led to higher incidences of rusting of the dishwashers in comparison

Migrants and Asylum Seekers in Italy Term Paper

Migrants and Asylum Seekers in Italy - Term Paper Example Migrants and Asylum Seekers in Italy Among these migrations there are some that are illegal and this can be attributed to rise in the number of human smugglers. The problem of human smugglers has been on many countries’ radar since it not only contributes to illegal immigrations but also risks the lives of the immigrants. For example, entry to Europe has raised concerns since most of the migrations take place through the Mediterranean Sea without proper means hence risking the lives of these immigrants. The UNHCR reports reveal that approximately 3000 immigrants have died or got lost in the Mediterranean in 2014. This are relatively high numbers especially considering that the year has not even ended yet hence there may be more fatalities. However, amid these increased immigrations there are some countries that are affected more seemingly due to their strategic position in reference to the Mediterranean. For instance Italy has received more migrants and asylum seekers than most of the other countries in Europe. A s such it is arguably more favorable to take keen focus on the immigration trends in Italy. Reports by UNHCR showed that there were about 140000 new arrivals in Italy in 2014 via the route of Mediterranean. These are relatively high numbers of immigrations and in such scenario there are high chances of having an increase in numbers of asylum seekers. Asylum seekers are self-proclaimed refugees who are yet to be definitively evaluated. Most of the immigrants into Italy mainly come from Eritrea, Somalia, and Afghanistan.

WHAT IS WESTERN CIVILIZATION Essay Example | Topics and Well Written Essays - 500 words

WHAT IS WESTERN CIVILIZATION - Essay Example The development of societies therefore is major component that emphasizes the changes and corroborates with the wider imperatives associated with Western civilization. The emergence of Western civilization is often linked to Greece and Roman civilization of Europe where resurgence of art and culture and increased trade activities became the fundamental of advancing society. The consolidation of political power through trade and commerce was the highlight of the era that witnessed dramatic changes in political, social and cultural environment of Europe. The changes were mainly due to advancing knowledge in the area of science and technology and greater awareness of art and culture. Major discoveries and invention in the area of science and technology can be contributed to this period. Great artists and scholars like Michelangelo, Leonard da Vinci, Copernicus, Galileo, Botticeli etc were few of the prominent artists and scholars who had made significant impact on world and are still acknowledged for their work. Western civilization is also referred to European countries and the new world which owed its origin to the European colonization. The New World or the contemporary America is intrinsic part of Western civilization. The tremendous advancement of American society in all areas vis-Ã  -vis socio-cultural and political environment has been vital element that has contributed to its rapid growth into Western civilization. Indeed, the judicious use of knowledge and its development into most powerful democratic state of the world has been recognized by everyone. The science and technology was used for social advancement with envious competencies and socio-cultural and political tenets were interpreted through accrued knowledge rather than through religious guidelines. These were key components of emerging new models of Western civilization. Western civilization is integral to the advancing knowledge that is exploited for socio-economic and political

FEA Assignment Example | Topics and Well Written Essays - 1750 words

FEA - Assignment Example The results are then used to undertake weight optimisation of the model. The limits of the redesigned model are the face bearing the load, strength of the load and the fixed points which are not alterable. The only changing variables are the geometry and materials used. The model was then analysed in the SimulationXpress Analysis Wizard. The first step in this process was to fix the position of the 4 holes where the bracket will be fastened to the body of the structure. This is carried out in the fixtures section and the faces assigned as fixed geometry as shown in figure 2. This fixes the lower section of the bracket to its location in the machine, structure or component where it will be employed. The external load on the geometry is a force of 1kN and is applied on the region of 750and 50mm from the upper section of the load bearing face. This force does not act on the whole region hence a sketch is created 50mm from the upper section and creating a split line to allow the force to applied on the hatched region of the load bearing face on the drawing. Figure 3 shows the model with the split line created. The simulation results are produced giving the stress, displacement, deformation and the safety factor. Determining the maximum displacement and stress is the key objective at this point. The maximum Von Misses stress is 737.96mPa while the yield stress is 620.422mPa. This shows that the stress experienced is higher than the yield stress and hence failure due to the 1KN load applied. This is shown in figure 5. The results from part A are used to carry out a redesign of the bracket which are then validated with Finite Element Analysis. The main objective of this redesign work is to reduce the weight of the bracket by at least 10% and the deflection should not be more than 10%. In this redesign work, the material was the main focus for reducing the weight of the bracket. The aim was to select a material similar to steel but is lighter in weight. Aluminium

Training professionals have a leading role in innovation and change Essay - 4

Training professionals have a leading role in innovation and change - Essay Example the importance of training this important component to ensure consistent innovation that subsequently result into enhancing the organization’s competitive edge. This paper explores the role of professional training in promoting innovation and change in the current organizational setup. According to Omachonu and Einspruch (2010: 6), innovative duties require versatile people with ability to function in a wide conceptual environment. In addition, technical ability and proficient communication skills are important attributes for innovators. Unlike the previous specialists who specialized in a particular discipline, ability to multitask is a highly sought attribute in a professional in the current business environment. This implies that such a person can make valuable technical contributions and strategic decisions in diversified areas of business engagement. Therefore, promoting innovation culture in an organization does not only require recruitment of passionate innovators but also individuals with business acumen, enterprising character and negotiation skills (Resnick 2008). Recruiting a professional with these attributes requires more than just perusing resume or initiating volunteering programs in the organization. Therefore, organizations have become cognizant o f the need to incorporate training programs to promote innovation and positive change in their businesses. Various writers have investigated the role of training professionals in the current business environment in delivery of innovations. Bondarouk and Looise (2005: 163) classified the roles in context of three major human resources management issues, namely work structuring, organizing design and personnel issues. According to Bondarouk and Looise, (2005: 165) work should be structured in manner that encourages creativity and innovation. This includes changing the supervision model and creation of semi-independent teams in an organization. Work structure plays an important role in

Practical UNIX Security Assignment Example | Topics and Well Written Essays - 2500 words - 1

Practical UNIX Security - Assignment Example There are various versions of Unix available however they are slightly different. The most admired varieties of Unix are GNU/Linux, Sun Solaris and MacOS X (Rosen Kenneth H., 2006). UNIX security is the way of protecting a UNIX or any other Unix-like operating system (Ross Seth T., 2000). A safe atmosphere cannot be obtained by just designing conception of these operating systems but by observant administrative and user practices. LDAP that is Lightweight Directory Access Protocol is nothing but an application protocol used for editing and reading directories over an internet protocol network (Morimoto Rand, 2008). Directory here refers to the set of organized records, for instance, a telephone directory is organized in an alphabetical record of people and organizations with the address and contact number in every record. LDAP not only stores information about persons but is also used to find encryption certificates, printers, pointers and other various services on a network. It also facilitates single signon where a single password for an operator is shared among various services. The LDAP is most suitable for any type of directory in cases where in-frequent updates and quick lookups are the requirements. As it is a protocol, LDAP does not describe how programs work on server side as well as on the client side. It defines the language used as communication for client programs to speak to servers. On the side of client, a client may be having an address book, an email program, or it can be a printer browser. The server may use only LDAP or may have various other ways for data exchange and LDAP could just an add-on method. Suppose if someone has an email program it may or may not supports LDAP. Most of the LDAP clients have option of reading from a server only. Apart from this, search abilities are also different for different users. Few of the clients have option of updating or writing information however LDAP does not provide security or encryption so addition al protection like encrypted SSL connection becomes imperative (Ciampa Mark, 2008). LDAP offers number of features which is difficult to understand at a glance. Below given are some of the features of LDAP. Remote Communications: Sometimes Remote communication can be or sometimes it cannot be a security issue (Negus Christopher, 2009). If unlimited access is provided to non-sensitive LDAP records then the security of data becomes doubtful. In such situation one possibly become susceptible to do’s and don’t do’s assault through cruel LDAP query loads. However it is not that important but still it should be taken care of. You may choose to operate using simple clear text passwords and without using any additional security if you are sure that all the LDAP communications will occur inside trusted network only. However in such cases it becomes easier to scrutinize sensitive data or to sniff traffic or obtain passwords sent in clear. The risk of sniffing, snooping, m an in the middle and other various risks increase when a communication takes place across a non reliable network. The increasing emphasis on monitoring (cn=monitor) and run-time configuration (RTC) may make it a rule that LDAP browsers develop into the remote consoles to administers LDAP server (Kopper Karl, 2005). This traffic is highly sensitive by its nature. The next step depends upon the answer to the question that do we need to protect password

Qualitative Report Essay Example | Topics and Well Written Essays - 2000 words

Qualitative Report - Essay Example amatic in content that extremely fascinated media so much so that role of media in celebrities’ lives became a highly contentious issue with the privacy of the individuals as well as with the ethical proprieties of media. The recent legal separation of the royal couple had given a whole new twist to the hitherto fairy tale romance of the world’s most renowned couples. The interview thus, was an important event that had provoked a mixed response for different people and had held a especial significance for the Princess and British Monarchy at large. Therefore, analysis of the interview is a way to understand the complexities of the lives of the celebrities and try to interpret their actions in the wider ramifications of the public-private interests. The interview is given at a time when the Princess was undergoing turbulent period in her private life and she needed to clarify her stand on a number of issues so that she could get some space to sort out her public-private life. The report would facilitate the general public and media to understand the Princess Diana as another human being, possessing feelings and sensitivities as the next person. The report would also help to analyse the compulsions of the public duties and image of the celebrities and the burden that puts on their private lives. Interview of Princess Diana by Martin Bashir on BBC1 Panorama on 20 November, 1995, has huge relevance for gathering useful data regarding the life and style of the celebrities who have significant impact on the public opinion. The interview is also an important way to gauge the extent of involvement of the individual and the impact of the circumstantial events on the person. Princess Diana had been one of the most prolific personalities of the world whose personal charisma had gone beyond the precinct of social constraints of her royal status and created an unprecedented niche amongst the masses. The analysis of the interview is primarily focused on the public private

The Dana-Farber Cancer Institute Case Study Essay Example for Free

The Dana-Farber Cancer Institute Case Study Essay 1. How did DFCI come about? The Dana-Faber, as it is commonly known, was originally established as the Children’s Cancer Research Foundation in 1947 by Dr. Sidney Farber, then a pathologist at Boston’s Children’s Hospital. In the 1940’s the only treatment for cancer were surgical removal of tumors and radiation therapy. Cancers that had metastasized were regarded as incurable. Dr. Farber’s vision was that children’s cancer, particularly systemic cancers such as leukemia, could be cured if researchers and clinicians worked as a team. He envisioned the union of research laboratories and patient care. As David Nathan, CEO of the Dana- Faber since 1995, explained, â€Å"The problems of the patients would be brought up to the labs and ideas from the labs would go down to the patients.† The history of the Dana-Faber is intimately tied to history of its funding. Initial funding for the Children’s Cancer Research Foundation came from the Variety Club of New England. In 1948, the Variety Club organized a radio broadcast from the bedside of a young patient with lymphoma known as â€Å"Jimmy† as he was visited by members of the Boston Braves baseball team. The donations that poured in to buy Jimmy a TV set on which to watch Braves’ games were the beginning of the subsequently became the official charity of the Boston Red Sox, Ted Williams and the Massachusetts Chiefs of Police Association. In 1974, the institution’s name was changed to the Sidney Faber Cancer Center to honor its founder, and in 1983, the name was changed to the Dana-Faber Cancer Institute to acknowledge the major contributions made over twenty years by the Charles A. Dana Foundation. The first Children’s Cancer Research Foundation facility, the Jimmy Fund building, was built in 1951 and housed research laboratories. It was expanded in the 1960s to include outpatient services, mostly for children. According to Dr. Faber’s original vision, the organization was to consist of research laboratories and outpatient clinics, but not inpatient beds. Inpatient care was provided at Children’s Hospital. However, as research and patient care grew to include adult patients, the doctors at the Dana-Faber were faced with the problem of where to admit adult patients. In particular, the new technique of bone marrow transplant (BMT) required the patient services of a general hospital. A joint program existed between the  Dana-Faber and the Hematology Department at the Brigham and Women’s Hospital. However when the BWH would not permit Dana-Faber physicians to admit patients and retain control of their clinical care, the Dana-Faber decided to open its own inpatient service, initially for BMT patients in 1979, and later, for general oncology patients. In fact, the system for hospital reimbursement in effect since 1983 favored the opening of inpatient beds at the Dana-Faber. General hospitals, such as the Brigham and Women’s, are reimbursed for all Medicare and many non-Medicare patients on a DRG basis. On the other hand, specialty hospitals, such as the Dana-Faber, were permitted to charge Medicare and other insurer’s full costs. This revenue allowed the Dana-Faber to finance its expansion. The institute roughly doubled in size between 1985 and 1995. In 1995, the Dana-Farber had 57 licensed beds, 2,088 inpatient admissions and 55,427 outpatient visits. 2.What was the hospital’s primary mission The Dana-Faber, as it is commonly known, was originally established as the Children’s Cancer Research Foundation in 1947 by Dr. Sidney Farber, then a pathologist at Boston’s Children’s Hospital. In the 1940’s the only treatment for cancer were surgical removal of tumors and radiation therapy. Cancers that had metastasized were regarded as incurable. Dr. Farber’s vision was that children’s cancer, particularly systemic cancers such as leukemia, could be cured if researchers and clinicians worked as a team. He envisioned the union of research laboratories and patient care. As David Nathan, CEO of the Dana- Faber since 1995, explained, â€Å"The problems of the patients would be brought up to the labs and ideas from the labs would go down to the patients.† 3.How did the mission evolve? 4.Explain Phase I II clinical research trials. Phase I and II trails are designed to understand the effects of a drug in the human body. They examine the toxicity and effectiveness of the drug and the way that the body metabolizes the drug. Phase I trails require that blood  samples be drawn as often as every few minutes for a period of several hours. Phase II trials are undertaken after a drug has been tested in a small group of people and the correct dosage has been established. They examine the efficacy of the treatment in a larger sample of patients. Phase II trails compare this drug treatment to patients who are receiving conventional therapy. All trails are implemented using a research protocol, a lengthy and detailed document that describes the following: 1.The objectives of the research and its rationale 2.The details of the drugs to be administered (dosage, frequency and route of administration), including the way in which the correct dose is to be calculated for any individual patient 3.The treatment to be administered (either investigational or conventional) 4.The criteria by which eligible patients are identified as potential candidates for the trail 5.The method of randomly assigning patients to the intervention and control arms of the trail 6.The endpoints being measured 7.The way in which the wellbeing of patients will be monitored over time (type and frequency of labs tests). 5.Explain how chemotherapy works. Cancers whose growth is restricted to a local area can be removed surgically. Those that are localized, such as malignancies of the blood and cancers that have already spread to distant sites are treated with chemotherapy. Most chemotherapeutic agents block essential process by which cells replicate, and therefore kills all replicating cells. Because cells in the cancer are replicating at a greater rate than noncancerous cells, the cancerous cells are killed preferentially. But chemotherapeutic agents are also harmful to normal cells, especially those with higher rates of turnover, such as the cells lining the intestines and white blood cells, a component of the immune system. Common side effects of chemotherapy include immune suppression, nausea and hair loss. The extent of these side effects is related to the dose of the drugs. Less common toxicities related to these drugs include heart and ling dysfunction. Chemotherapy is usually delivered in courses, each lasting several days, every few weeks. The time  off the drugs allows normal tissues time to recover. White blood cells numbers decrease after each course of chemotherapy and recover in the intervening days. Each course is preceded by blood test to check that the white blood cell numbers are back up to the normal range, and that heart, liver, and kidney function are not disturbed. The dose of chemotherapy s calculated based in the body surface area of the patient (milligrams per meter squared), which is calculated from the patient’s height and weight. Patients are weighed prior to each course of therapy. Doses of chemotherapy can be expressed by either daily of courses doses. The course doses are the sum of the daily doses. Because of the will known side effects of the chemotherapy, patients are given additional medications, such as anti- nausea drugs. 6.What is the process that the nurse goes through when a new patient arrives? Upon arriving at an inpatient unit, a patient met his primary nurse and was formally admitted to the unit. Each new patient was assigned a primary nurse and two or three associate nurses. The primary nurse was the patient’s first point of contact with this unit. The associate nurses cared for the patient when the primary nurse was off duty. The first thing that the primary nurse did, prior to administering chemotherapy, was to check the patient’s consent form. The original was kept in the patient’s medical record, and a copy was kept in the protocol binder in the physician’s dictation room. Next, the nurse determined whether or not the patient was being treated under a research protocol. The only way she could do that was to look at the physician orders that the patient often carried with him when he arrived on the unit. Medication order was also often written after the patient arrived on the unit. The nurse manager information or research protocols unless previously notified by the oncology fellow. If the research protocol was not with the physician’s orders in the patient’s record, the admitting nurse looked for a copy in the files on the unit or went to the Protocol Office. For common protocols, nurses frequently carried index cards listing the details of the treatment. If the protocol was new the nurse might have to look up additional information on the purpose and design of the protocol. Finally, in admitting a new  patient, the nurse measured the patient’s height and weight, and calculated the body surface area. With this she verified the calculations of the chemotherapy dosage. She also checked the dosage of the other agents, either by looking in the hospital formulary, other standard references, or the research protocol. Before beginning any therapy the nurse checked the results of the blood test that the patient had when he arrived at the Dana-Faber. When the nurse received the bag of the chemotherapeutic agent from the pharmacy she cross checked the label on the bag with the drug order sheet in the patient’s drug book. Having confirmed that the drug and dose written on the label of the bag matched the order in the drug book and that the patient’s name on the drug sheet and bag matched the name on the patient’s identification arm band, the nurse began infusing the solution of chemotherapy. The duration of the chemotherapy of ten spanned several nursing shifts. Each nurse coming on duty went through the same confirmation process just described. She checked the patient name, drug and dose on the label of the bag, the drug order book, and the patient’s consent form, and recalculated the dosage, but she did not necessarily check the original drug order. 7.What kinds of safeguards are present in the process of administering chemotherapy to patients? Chemotherapy is usually delivered in courses, each lasting several days, every few weeks. The time off the drugs allows normal tissues time to recover. White blood cells numbers decrease after each after each course of chemotherapy and recover in the intervening days. Each course is preceded by blood test to check that the white blood cell numbers are back up to the normal range, and that heart, liver, and kidney function are not disturbed. The dose of chemotherapy s calculated based in the body surface area of the patient (milligrams per meter squared), which is calculated from the patient’s height and weight. Patients are weighed prior to each course of therapy. Doses of chemotherapy can be expressed by either daily of courses doses. The course doses are the sum of the daily doses. Because of the will known side effects of the chemotherapy, patients are given additional medications, such as anti- nausea drugs. 8.Explain occurrence screens. Quality assurance (QA) activities were similar to many hospitals nationwide, largely because they are mandated by state agencies such as the Board of Registration in Medicine and the Commonwealth of Massachusetts Department of Public Health, as well as the JCAHO. Each department undertook quality monitoring and improvement activities. For clinical care, quality assurance information was collected in several ways. After discharge, medical records were reviewed manually by a medical technologist who was jointly employed by the QA and Infections Control departments. She screened the record for evidence of any one of 20 adverse events, such as death, re-admission, pneumothorax secondary to an invasive procedure, and central lines improperly placed. These events were called â€Å"occurrence screens.† In addition, adverse events were monitored through an â€Å"incident reporting† system. Nurses working in the patient care area would fill out a standard from whenever there was an unexpected incident or negative outcome, such as a patient fall or a medication error. Some incidents were reported by phone call. The supervisor of the area concerned had to complete a few questions about the response to the incident, sign the form and pass it on to the QA department. As Karen Nelson, Director of the QA department said â€Å"99% of these said ‘nurse was counseled’.† 9.What were some of the issues noted in the case study that might have led to this incident? She was admitted to the Dana-Faber for her third round of high dose chemotherapy on November 14th, 1994. Her treatment involved a bone marrow transplant. The purpose of high dose chemotherapy is to kill tumor cells, but it also kills healthy bone marrow. Therefore, healthy bone marrow was removed and held in reserve prior to high dose chemotherapy and then re-injected after the chemotherapy. The treatment used was a very high dose of a common chemotherapy agent, cyclophosphamide. The dose was so high that normal bone marrow would be killed. In addition to the common side effects of hair loss and gastrointestinal upset, high dose cyclophosphamide was known to be toxic to the heart. Lehman was participating in a clinical trail and so, in addition, received the anti- ulcer drug cimetidine, which had been shown in animal studies to boost the effect of cyclophosphamide. 10.If you were Dr. Sallen, how would you have addressed this incident initially and then ultimately?

Transmission of Sound Waves in Ocean Water Essay Example for Free

Transmission of Sound Waves in Ocean Water Essay Ocean acoustics is the study of the behavior of sound in the sea water. When underwater species and objects move and vibrate, they create sound-pressure waves which compress and decompress water molecules. These sound waves travel through the sea and radiates in all directions away from their source and thus forming ripples on the water surface. The three basic components of sound waves which explain the behavior of sounds are wavelength, frequency and amplitude. Frequency is the number of pressure waves that pass by a reference point per unit time (NOAA Ocean Explorer). Higher frequency means a higher pitched sound and vice versa. Wavelength is the distances between the two peaks of sound waves. It is a rule that longer wavelength means lower frequency. Lastly, amplitude is the height of the sound-pressure wave or it is the loudness of a sound (measured in decibels). If there are only small variations in amplitude (short pressure waves), the sound is said to be weak or quiet, and vice versa. Temperature, pressure and the degree of salinity also affect the speed of sound. The spread of sound waves in sea water can be directly affected by suspensions of particle matter that can scatter, absorb and reflect waves. This means that the more obstructions there are beneath the water, the more random sound waves can be. It has been proven that wavelength and frequency are inversely proportional (i. e. the longer the wavelength, the lower the frequency). When long wavelength sounds encountered few particles as they pass through the medium, they are not as subject to absorption, reflection or scattering. Therefore, low frequency sounds are able to travel farther without any significant loss of signal strength. The speed of sound in the deeper regions is influenced more by high pressure than any other factors. On the other hand, temperature is the factor that governs the speed of sound in shallower surfaces. In short, the greater the temperature of water the faster sound can travel and the greater the pressure, the slower the sound can travel. Works Cited Nieukirk, Sharon. â€Å"Understanding Ocean Acoustics. † 12 July 2005. National Oceanic and Atmospheric Administration Ocean Explorer. 8 March 2009 http://oceanexplorer. noaa. gov/. Lerner, Lee. â€Å"Sound Transmission in the Ocean. † C. 2007. Water Encyclopedia. 8 March 2009 http://www. waterencyclopedia. com/.

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). Retrieved 5 31, 09, from thehindubusinessonline: http://www.thehindubusinessline.com/2006/09/27/stories/2006092703490500.htm About unilever. (n.d.). Retrieved 05 23, 09, from Hul: http://www.hul.coulditbeu.in/U_pages/About_Unilever.aspx Stories. (2009, 04 23). Retrieved 05 22, 2009, from thehindubusinessline: http://www.thehindubusinessline.com/catalyst/2009/04/23/stories/2009042350020100.htm Cosmetics and toiletries. (2008, 06). Retrieved 06 12, 09, from euromonitor: http://www.euromonitor.com/Cosmetics_and_Toiletries_in_India Krishnamurthy, A. G. (08, 4 25). storypage. Retrieved 6 12, 09, from business-standard: http://www.business-standard.com/india/storypage.php?autono=321069 News. (2002, 18 12). Retrieved 06 10, 09, from financialexpress: http://www.financialexpress.com/news/modi-revlon-to-take-on-elle-18-with-new-brand-streetwear/68912/0 Bhattacharya, P. (2009, 2 2). marketstrend. Retrieved 06 09, 05, from gcimagazine: http://www.gcimagazine.com/marketstrends/regions/bric/38826982.html Cain, A. (n.d.). Cosmetics. Retrieved 06 10, 2009, from ideamarketers: http://www.ideamarketers.com/?Cosmeticsarticleid=567150 Fashion. (2003, 06 26). Retrieved 06 08, 2009, from chennaionline: http://archives.chennaionline.com/style/fashion/icel18.asp Indian cosmetic sector analysis. (n.d.). Retrieved 06 06, 2009, from rncos: http://www.rncos.com/Report/IM192.htm Marketing review. (2006, 09 28). Retrieved 06 10, 09, from domain-b: http://www.domain-b.com/marketing/general/2006/20060928_marketing_review.html Strategic. (04, 9). Retrieved 06 06, 2009, from etstrategicmarketing: http://www.etstrategicmarketing.com/SmSept-Oct04/Strategic-Article11.htms Kotler, P Keller, K. L. (2006). Marketing management. (13th ed.). New Delhi: Prentice hall India.

Sutton Hoo :: Burial Tradition Traditional Culture Essays

Sutton Hoo Sutton Hoo is an Anglo-Saxon ship burial (also described by some as a grave field) that is located in England in the county of Suffolk. In 1939 a ship was found filled with the war gear and treasure of a Heroic Age English king. This site in which the ship was found is called Sutton Hoo. The ship was found buried in a ditch under a huge mound of earth. Sutton Hoo consists of at least 15 mounds of various sizes. The treasure is believed to have belonged to a king who died somewhere around the year 650. Some of the items found were a sword, shield, a huge gold belt buckle, and other items. The religious belief of the people at that time was that there was an afterlife and that the dead must be buried with all of their possessions so they would be prepared for their next life. That is why there was a need for a very large ship to hold all of the items. The poem Beowulf describes how Scyld, King of the Danes, is buried. Scyld is put onto a ship with his weapons and many treasures, and then the vessel is set off into the sea. This description is similar in detail to the Sutton Hoo ship except for the fact that this ship was buried on land. There was also nobody buried in Sutton Hoo. Because of the new belief in Christianity, the body might have been actually buried separately and Sutton Hoo stood as a sort of memorial or monument for the dead. Sutton Hoo was located on the property of a woman named Mrs. Pretty who wanted to keep the objects for herself. A decision had to be made as to who had the right to the find. It was eventually decided that the items belonged to the woman. Mrs. Pretty died a few years after the find, but she did want the public to be able to enjoy the artifacts and they were given to a British Museum after her death. In all I learned that the Sutton Hoo was a means of respect and tradition among Anglo-Saxon people. This was the people’s way to pay homage for a fallen warrior.

Standardized Testing Essay examples -- Standardized Testing Essays

Standardized Testing Every year thousands upon thousands of children, ages seven and upwards sit down to take their scheduled standardized tests. This generation has been classified as the most tested in history. 'Its progress through childhood and adolescence' has been 'punctuated by targets, key stages, attainment levels, and qualifications' ('Stalin in School' 8). Each year the government devises a new standard and then finds a way to test how each student measures up to this standard. They have come to the conclusion that the easiest way to chart the success of school reform is to follow the results of standardized testing. But rating education strictly by the numbers is the wrong way to measure a process as complex as learning, and teaching kids how to memorize facts and remember dates is an altogether different achievement from teaching them how to make sense out of new ideas and experiences. This system of testing currently used is based on academic standards. These academic standards are clearly written expectations of what every child should know and be able to do at specific grade levels. They usually only test the core school subjects such as math, science, language arts, and social studies. For example, 'in Wisconsin, the standards were written for English/Language Arts, Math, Social Studies and Science at the 4th, 8th, and 12th grade levels' ('Standards and Assessments Q&A'). These standards are usually written by educators, and parents serving on special committees and sometimes by commercial test makers. However, as you will see these standards do not cover true learning. True learning involves teaching the students to think logically and form their own conclusions based on facts and inferences, not memorization and regurgitation of facts. These facts would be useless to the students if they were not able to use logic to connect these facts and make educated decisions. Nevertheless, the core school subjects do not include this. According to Brady, ?School subjects are just convenient organizers of information. As all effective teachers know, the real challenge isn't to stuff kids' heads with secondhand information, but to teach them to think, to draw inferences, generate hypotheses, formulate generalizations, explore systemic relationships, make defensible value judgments, and so on.? Education is not about how well a student can me... ...terns, evaluate situations, and make inferences and logical decisions based on facts and observations. And furthermore rating education and a student?s progress strictly through numbers is the wrong way to measure a process as complex and intricate as learning. Works Cited Brady, Marion. 'Not-yet-answered questions about standardized testing.' Knight Ridder/Tribune News Service 28 Jan. 2003: K. Clarke, Kevin. 'Why students are feeling so testy.' U.S. Catholic July 2000: 27. Gallagher, Tom. 'The Case Against Standardized Testing: Raising the Scores, Ruining the Schools.' The Progressive Aug. 2001: 44. 'How Standardized Testing Damages Education.' FairTest: The National Center for Fair and Open Testing. Moon, Tonya, Catherine Brighton, Carolyn Callahan. ?State standardized testing programs: friend or foe of gifted education? (On Gifted Students in School).' Roeper Review Wntr 2003: 49. Morse, Jodie. 'To Test and Test Not.' Time 6 Oct. 2000. 27 Mar.2003.   Ã‚     Ã‚  Ã‚   'Stalin in School.' New Statesman 17 June 2002: 8. 'Standards and Assessments Q&A.' Advocates for Education of Whitefish Bay.2002. 27 Mar.2003. < http://www.fairtest.org/arn/wislet.html>.

Essay --

1. What did you find most interesting in the introduction? Why? (pp. 1-4) ï‚ § Reading the introduction was a great experience. These discoveries can answer many of our current habitat and survival. From one point the reader can learn about human society 27,000 years ago, when humans started to migrate from East Africa to other parts of the world. Humans in the time were hunters and gathers relying on food. This method needed a simple and fast coordination amongst each group of humans that hunted and gathered. So families relied on a small portion of children to travel from one spot to another, without slowing down the group. Children were really important but a large number could not support families because of migration and survival. However, with the invention of agriculture children were off more importance to civilization. Children provided significant support to families that increasingly relied on growing their own food. As a reader I found this to be really interesting. Without agriculture our current society would not be as big as it is now, an d without children we as a species might have been extinct because of the lack of resources. It is interesting that agriculture can also improve population and support the very foundation of civilization. Without agriculture our society would not be here, and with that I would not be communicating or even typing this paper. 2. What is distinctive about the human race and differentiates them from those who preceded them? (pp. 5-6) ï‚ § â€Å"Human beings can manipulate object fairly readily because of the grip provided by an opposable thumb on each hand. Compared to other primates, human beings have a relatively high and regular sexual drive, which aids reproduction; being omnivores, they ... ..., patriarchal system, and Ã' ªatal Hà ¼yà ¼k. Paleolithic a) Paleolithic is referring to the Old Stone Age, when people made weapons and rough tools out of stone. (Stearns 6) Mesolithic b) Mesolithic is the Middle Stone Age the period between Paleolithic and the Neolithic time period. (Stearns 8) Neolithic revolution c) Neolithic revolution was the beginning of the agricultural revolution or the development of agriculture. (Stearns 11) Patriarchal system d) Patriarchal system was a term that agricultural societies used to emphasize the superiority of men over women.(Stearns 13) Catal Huyuk e) Catal Huyuk was a Neolithic town or first true cities that was located in southern Turkey and had a land mass of 32 acres. Characterized with fully developed agriculture, trade, temples, and mud-brick houses with windows, and mother figure goddess. (Stearns 15)

Herzberg Two Factor Theory

Maslow's need theory has practical limitations in translating needs into something operational, since the criteria for satisfying social needs differ from individual to individual. Frederick Herzberg developed a two-factor theory to provide some direction for managers in resolving motivational problems. He derived to this conclusion by a survey he ran back in 1959, in which he asked engineers to describe events that led to such feelings of satisfaction about their work and events that led to dissatisfaction. In this theory, Herzberg distinguished between two different types of factors, those who can give an individual the feeling of satisfaction which he called motivating factors and those that can give him the feeling of dissatisfaction which he called hygiene factors. Hygiene factors include â€Å"technical supervision, interpersonal relationship with peers, salary, working conditions, status, company policy, job security and interpersonal relations with superiors†. All of these factors are job contextual and also include maintenance factors. These are considered extrinsic, as they are out of the limit of work and employees. Hygiene factors are satisfiers to the extent that they produce dissatisfaction if absent, but once satisfied the effect soon disappear – satisfaction is temporary. However, they are not motivators for better performance. Motivating factors relate to job content and are concerned with increased satisfaction and the desire to work harder. This factors provides satisfaction and motivates towards more effort and better performance, their absence does not produce dissatisfaction. Some of the motivating factors are â€Å"advancement, the work itself, recognition, and the possibility of growth†. Herzberg’s theory can be applied to better understand the problem of high staff turnover. In this scenario, hygiene factors are salary (dissatisfaction on salary), security (safety risk), work condition (outdoor job), supervision (lack of support from management), personal life (own attitude – introverts) and relationship with peers (influence by bad attitude colleagues). Motivators are personal growth and recognition (demoted staff) and responsibility (autocratic leadership). Hence, Herzberg’s theory can be applied by management of the organisation to better motivate their staff. Various job enrichment techniques can be implemented, for example removal of controls, increase in accountability, participation in decision making, introduction of new tasks and the granting of additional authority. Management can focus on motivation through rewards that linked to performance and equitable.

Language structure and stage devices Essay

A View from the couplet is comfort relevant to a contemporary auditory sense. dissertate this in relation to millers use of diction, social structure and submit catchs generateing how they argon utilise prominent effect.milling machine intended the play to be a modern version of a classical tragedy and regular(a) though Miller rank the play in a particular time and a specific place it til now resembles that of a Hellenic tragedy. Miller has inputted a bit of him self-importance into the play as the play is in any case based on his personal experiences. He confronts the audience with a situation which we live on the outcome of, due to the timeless structure also used in Hellenic study.A View from the Bridge is and always will be relevant to immediatelys events, society and happenings because of its Greek theatre influence, utilize very strong moral philosophy and timeless themes. Such as Love, Betrayal, Hate, Jealousy, honor, and Identity, Which are maneuv ered in and out of the play.In the possible action section of the play Miller sets the motion picture in Red Hook, the slum that faces the alcove on the seaward side of Brooklyn Bridge, portraying to the audience the playing fields personality.Miller manages this to a fine art, as he visited and worked in Brooklyn as a ship-fitter and therefore knew the area and its surrounding bulk well. While in Brooklyn, he heard a flooring from a lawyer friend which was of a longshoreman who had snitched to the immigration bureau on two brothers who were living illeg aloney in his home just to stop an plight between one of them and his niece. This story is where he got most of his ideas from. Due to this he was able to describe through his use of run-in all the events so they have a realistic feel which could make the referee feel like it could have been set in todays society.The rugged English used in the play, as a device, shows how uneducated the characters are exclusively also how identifiable they are with people in society today. Words miss or words abbreviated, utilise an apostrophe, show this. They been pullin this since the immigration Law was put in They grab a green dupe that dont know nothin, this tough patois is equable direct and tin can be understood but still shows how the character feels. The language is used, like in Greek theatre, to also describe the settings with sort of some precision. The devices Miller uses can also communicate to the audience what speech cannot.Furthermore, the language Miller uses combined with the give devices he uses can communicate something completely diametrical. For character when Eddie is teaching Rodolfo to box and there is co-occur talks from Beatrice and Catherine which fleshs a lot of latent hostility from I dont emergency to hit you, Eddie to No, no, he didnt shock me., (Page 41) after the climax is reached when Eddie punches Rodolfo. The overlapping dialogue is meant to show confusion and a build up of tension to when Eddie hits Rodolfo. Although the overlapping speech builds up tension the audience knew that this would happen. some other model of language or even the lack of language and dialogue creation used as a striking device is while Marco is lifting the chair ( foliate 42). This is all done through language existence used as a dramatic device. Here, is all that Marco says, the rest is communicated by his actions as he wants to communicate to Eddie what he cannot say aloud. He transforms what efficiency attend like a glare of exemplar into a smile of triumph, and Eddies smile vanishes as he absorbs his look, this still has the intended impact that Marco wanted on Eddie without speech involved. This is very similar to what might have been used in Greek theatre, using acting and stage devices kinda of language. Even today in all(prenominal) day life we do the same, using physical actions instead of words.Miller uses a lot of different techniques a nd devices to portray different ideas to the audience, to create meaning and make them understand. The stage devices Miller uses create meaning for the audience and reveal subtext, showing the inner sentiments of the characters. For example the phone booth gleaming (Act 2, page 49), A phone booth begins to glow on the opposite side of the stage a faint, lonely blue.Eddie stands up, jaws clenched, this reveals an kernel of subtext to the audience showing them that Eddie is thinking of phoning the Immigration Bureau. The revealed subtext is also showing us that Eddie is feeling angered and is trying to hold anchor on something, causing more tension. other example of language being used as a dramatic device is while Eddie is taking cheep shots at Rodolfo making out that he is gay with the dramatic devices before and after the comments, using a newspaper as his prop. (He has been unconsciously twisting the newspaper into a tight-fitting roll. They are all regarding him now he se nses he is exposing the issue and he is set on.)I would be someplace else. I would be like in a come store. (He has bent the rolled paper and it perfectly tears in two.