Paleo Publishing A Cavemans Guide to Book Marketing

Paleo Publishing A Cavemans Guide to Book Marketing Paleo Publishing: A Caveman's Guide to Book Marketing We're often asked for our do’s and don’ts of indie book marketing. To be honest, it really isn’t all that complicated: the execution requires work and finesse, but the principles are simple. By now, EVERY AUTHOR should know the basic no-nos of marketing a book.  But there's one writer who we can forgive  for his ignorance...At the recent London Book Fair, we were introduced to the notorious Caveman Author. Recently unfrozen from a glacier in Alberta, Canada, he has since learned enough English to reveal that he was once the most popular writer of the Stone Age - the Stephen King of his era, so to speak, if King wrote about haunted beaver pelts instead of clown demons.We sat down for an interview and asked Caveman Author for his top 5 book marketing tips. Remember that his advice is from the Paleolithic era, so  follow it at your own risk.1. â€Å"CAVEMAN AUTHOR NOT WORRY ABOUT MARKETING†Reedsy: Thanks for speaking to us, Caveman Author. I guess we s hould start by talking about your overall book marketing philosophy...Caveman Author: CAVEMAN AUTHOR NOT WORRY MUCH ABOUT BOOK MARKETING. CAVEMAN HAS SAYING: WRITERS WRITE. CAVEMAN NOT  SALES-CAVEMAN. IF CAVEMAN WRITE GOOD BOOK - READERS WILL HEAR ABOUT IT AND WANT BUY IT.Reedsy: Buy your book? Did your society use some kind of currency? Amazon Ads for Authors: Two Case Studies Showing They Do Work Read post Caveman Author: CAVEMAN KNOW WHAT ADVERTISING IS.Reedsy: Really?Caveman Author: CAVEMAN ADVERTISED LAST BOOK. RELEASED BEFORE CLIMATE CATACLYSM KILL ALL CAVEMAN FRIENDS†¦Reedsy: Oh†¦ yeah. Sorry about that†¦Caveman Author: THAT OKAY. NOT YOUR FAULT†¦ FOR CAVEMAN LAST BOOK BEFORE BIG FREEZE, CAVEMAN PAY FOR BIG BILLBOARD CARVED ONTO BIG ROCK NEAR MAIN WATERING HOLE.Reedsy: Wow. Sounds like prime advertising real estate.Caveman Author: WAS NOT CHEAP. WON’T SAY HOW MUCH, BUT WILL TELL YOU: CAVE WAS LESS FULL OF CHICKENS THAT MONTH.Reedsy: Did the billboard work?Caveman Author: ER†¦ BRAND MARKETING EFFECTIVENESS VERY HARD TO TRACK. "Spend your entire budget on advertising" and other book marketing tips from a caveman author Reedsy: Tell me about it. These days, a lot of folks are getting great results from Facebook Advertising. It lets authors find audiences based on things like geography, age, gender, and interests. If you’ve got a mailing list, you can even use it to generate ‘lookalike’ audiences with creepy accuracy. And because you can test advert sets from as little as five dollars a day, there’s little downside to it.Caveman Author: YES... INTERESTING. AM THINKING†¦ MAYBE NEXT TIME, CAVEMAN GET BIGGER BILLBOARD.Reedsy: Thanks for speaking to us, Caveman Author. I think I’ve learned an awful lot. Best of luck getting used to the 21st Century.Caveman Author: BYE BYE!If you have any questions for the Caveman Author about his backlist or pre-historic book marketing practices,  leave it in the comments below. Or, simply follow him on Twitter  for more publishing tips.